Abstract
(A 150-word description about the course)
The course aims to:
• explore the process of advertising copywriting in English and the techniques involved in the
complex process of creating advertising texts for various media and a range of audiences;
• identify examples and genres of persuasive writing in English;
• critically evaluate the impact that advertising messages have on audiences in a range of social and
professional contexts;
• analyse the language and discourse of advertising messages in English;
• apply a range of multi-modal persuasive devices used by advertising copywriters to practice writing
advertising copy across a range of media.
(A 150-word description about the course)
The course aims to:
• explore the process of advertising copywriting in English and the techniques involved in the
complex process of creating advertising texts for various media and a range of audiences;
• identify examples and genres of persuasive writing in English;
• critically evaluate the impact that advertising messages have on audiences in a range of social and
professional contexts;
• analyse the language and discourse of advertising messages in English;
• apply a range of multi-modal persuasive devices used by advertising copywriters to practice writing
advertising copy across a range of media.
- Teacher: Chak Yan WONG